Every eCommerce company must make the critical decision to select the most suitable NZ domains. Customers form an initial perception of your company based on the domain name, which influences the discoverability and recall of your website. These suggestions will help you find the best domain hosting, ultimately increasing your sales volume.
Tips to Find Best Domain Name for Your eCommerce Business
Similar to how a business name and signage draws attention to a brick-and-mortar business, the right domain name can attract traffic to your website. Here are a few tips to help you easily find domain names best for your business.
Focus on Memorable and Simple Names
Try to get a domain name that is short, comfortable to spell, and easy to remember. Long, complicated names can potentially turn off clients or potential customers. It would be preferable to have a name such as “onlineshoestore” rather than “the-best online-shoe-retailer56.” If you want the maximum possible recall, keep it under 15 letters.
Make it Relevant
Incorporate keywords that relate to business offerings in the domain name. If you sell pet products, “petonlinestore” can be more relevant than a vague name like ‘shopzonline’. A targeted, descriptive domain name helps search engines understand the website’s purpose and improve SEO rankings.
Check for availability
Brainstorm domain options and ensure the exact ‘.com’ domain name is available before getting attached to one. Use the domain generator tool to find domain names like .store, .shop, etc., If your choice ‘.com’ is taken. There are still many domain extensions that can work for an eCommerce site.
Consider brandability
Find a domain name host that supports your current and future business plans. Opt for a brandable domain that leaves room to expand beyond just eCommerce. Don’t box yourself into one narrow vertical if you ever decide to add a block, brick-and-mortar location, etc.
Emphasize local relevance
Work your location into the domain name, especially, small businesses targeting customers in a specific region. This builds trust with locals searching for businesses in their area online.
- Opt for popular TLD extensions like .com, .shop, and .store, which customers most trust. If targeting those regions
- Country-code TLDs like .in and .uk signaling geographic relevance can also work. Also, obscure new TLDs.
For example, “texasfarmfreshproduce” appeals more to Texas customers than generic farm produce.
Secure similar domains
Buy misspellings or variations of your domain to prevent losing traffic from typing errors. If handmadeshop.com is already taken, grab shophandmade.com. Visually similar spellings like shop handmade.com can also protect your brand identity.
Avoid trademarks
Even if the names are accessible, you should avoid using them since they are too close to known brands or trademarks. You risk possible legal complications in the future, even if they were not intended.
Check History and Reputation
Use online domain name search tools to learn if there are any issues associated with the domain you want to register. Previously spammed or blacklisted domains can negatively impact your credibility and email deliverability. It’s best to start fresh with a clean history domain.
Follow what you feel
If a name resonates with you and conveys your brand message creatively, don’t overthink it. Through effective marketing, your domain will accumulate equity over time, so focus on long-term brand-building potential.
Wrapping Up
Follow these checklists when brainstorming and valuing eCommerce domain names. The right domain name sets up your website for organic growth and success. Remember, you can always rebrand later, but it’s best to get the name aligned with your business vision at the first time.